Temperley London launches a diffusion collection
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Temperley London is rolling with the recession. The tony British brand, designed by Alice Temperley, has debuted a lower-priced (diffusion) collection that melds the eclectic sophistication of the signature line with a High Street vibe and lower prices -- ranging from $130 to $820.
Dubbed ALICE by Temperley, the quirky-casual line, which launched for spring/summer 2010, is inspired by ‘the quintessential London girl.’ And the first offering isobviously geared toward the young.
Stand-out pieces include animal-print jumpsuits and shorts, lacey tops, denim pedal-pushers, paperbag-waist and polka-dotted short-shorts, shrunken leather biker jackets and prairie-style white eyelet dresses.
ALICE’s louche feel and wearable nature make it a perfectly dialed-in addition to the modern fashion girl’s wardrobe. But for a diffusion collection, the prices are still rather high. With the likes of Top Shop and H&M pedaling similar looks, I’m wondering if the customers will come running or be turned off. After all, you can buy a 3.1 Phillip Lim jacket for $500, and there’s nothing diffusion-y about it.
The new collection is currently available at Neiman Marcus and at the Temperley boutique in L.A., and online at net-a-porter.
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