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Temperley London launches a diffusion collection

February 26, 2010 |  3:17 pm

Alice Temperley London is rolling with the recession. The tony British brand, designed by Alice Temperley, has debuted a lower-priced (diffusion) collection that melds the eclectic sophistication of the signature line with a High Street vibe and lower prices -- ranging from $130 to $820.

Dubbed ALICE by Temperley, the quirky-casual line, which launched for spring/summer 2010, is inspired by "the quintessential London girl." And the first offering is obviously geared toward the young.

Stand-out pieces include animal-print jumpsuits and shorts, lacey tops, denim pedal-pushers, paperbag-waist and polka-dotted short-shorts, shrunken leather biker jackets and prairie-style white eyelet dresses.

ALICE's louche feel and wearable nature make it a perfectly dialed-in addition to the modern fashion girl's wardrobe. But for a diffusion collection, the prices are still rather high. With the likes of Top Shop and H&M pedaling similar looks, I'm wondering if the customers will come running or be turned off. After all, you can buy a 3.1 Phillip Lim jacket for $500, and there's nothing diffusion-y about it. 

The new collection is currently available at Neiman Marcus and at the Temperley boutique in L.A., and online at net-a-porter.

-- Emili Vesilind

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Photos: Looks from the first ALICE by Temperley collection. Credit: Temperley London