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New York Fashion Week: Halston is revived. But is there room in the market for it?

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It was one of the most newsworthy events of the season. Marios Schwab presented his debut collection for Halston, the house that movie mogul Harvey Weinstein has been trying to revive for several seasons without much traction.

The Greek-born designer put his native goddess dressing skills to good use on a draped petrol blue satin one shoulder gown, a sculpted taupe neoprene mini-dress, and a gray jersey day dress with a draped shawl collar. 

The simplicity of many of the designs is in step with what we are seeing this season. But are they really that different from what has been tried at Halston before?

Perhaps the bigger question is this--is there really room in the marketplace for another designer revival? Or a customer for it beyond Weinstein's stable of starlets?

More notable than Schwab's clothes was Sarah Jessica Parker's appearance at the presentation, where she was followed by a phalanx of cameras as she circled the set, inspired by the 1978 film, "Eyes of Laura Mars."

Parker was recently appointed creative director of Halston Heritage, a more affordable offshoot. And one gets the feeling that the onus is on her to make us care about any of it.

--Booth Moore in New York

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Photo: Halston's fall 2010 collection in New York. Credit: David Goldman / Associated Press

 
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