H&M launches a beauty line

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It’s already the go-to spot for everything from Jimmy Choo shoes to toddler clothes. Now H&M is adding a beauty division to its roster of products.

The line includes shower gels, body lotions, scrubs and lip balms that all include natural and organic products certified by Ecocert. “It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M’s head of design.

The scents and packaging aren’t as edgy as the trendy and runway-inspired wares the fast fashion chain is known for. Combos such as Raspberry and Melon and Lavender and Mint seem like they’d be soothing smells after a long day of shopping. They also have adorable printed toiletry bags to keep all your products in, natch.

The beauty line hits H&M stores in early March and prices range from $5-$7.

--Melissa Magsaysay

Photos: Products from H&M’s organic beauty line/H&M