Fashion company Imposter elevates fake fur

New fashion brand Imposter is giving people who love the fur look -- but are horrified by the realities of fur farming -- an upscale alternative. The company has teamed up with farm animal protection organization Farm Sanctuary to create a line of faux fur clothing that looks and feels as plush as the real thing, but actually benefits animals.

So as not to be mistaken for real fur, every design bears an “IM” logo, a symbol denoting that it's an animal friendly product. A percentage of the profits from the collection support Farm Sanctuary's rescue, education and advocacy work on behalf of abused farm animals.

The chic collection includes faux fur hats, vests and ear-muffs, and is available at Henri Bendel in New York and online. The line's not cheap -- but  get ready to answer the "fake or real" question on a loop. Snow-ready trapper hats are $198, ear-muffs go for $68 and Rachel Zoe-style faux "chinchilla" and "coyote" vests ring in at $368. The brand plans to eventually expand into other faux animal products, including imitation “leather.”

--Emili Vesilind

Photo: Imposter's faux chinchilla vest, $368. Credit: Imposter.

Comments

[Richard Rabinowitz]

Pretty cool, and I hope there are more varieties of Imposter clothing out there in the future. Might not be a bad idea for any enterprising Matt or Jonathan or Bill or Zack to give their Susan or Jaclyn or Brenda or Iris.

[Jeanette]

This is great. Fur is one of those products that, unless you're an Eskimo or some other indigenous person living in the Arctic, there's just no reason for. Typically, animals raised for fur are killed for their fur alone, especially when they are killed in large quantities for the fashion industry. I mean, how many people have had mink for dinner? This is one of those things where the human benefits absolutely do not justify the slaughter of animals. You can look just as good, if you find fur fashionable, with high quality faux fur.

[roster]

the only way to go this fall is FAUX FUR, I love my dog so how could I do this to any other animal? No way.