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Dolce & Gabbana fully embraces the digital age [Updated]

 
Dolcegabbanasp10At its runway show last season, Dolce & Gabbana filled coveted front-row seats with fashion bloggers, causing some uproar with industry veterans who were booted to the second row. This season, when the Italian label holds its fall 2010 runway show in Milan, Italy, there should be no claws out for good seats, because this time everyone has the same view.

For the first time, Dolce & Gabbana and D&G will stream the women’s fall/winter 2010 runway shows live so that smart-phone users all over the world can see the collection on their hand-held screens as it comes down the catwalk. Now it’s not just the bloggers filling the front row, everyone’s invited.

[Updated Feb. 23 at 8:06 a.m.: For Dolce & Gabbana, the live-stream of its runway show to smart-phones will be its first.]

Live runway show times:

live.dolcegabbana.mobi

D&G: Thursday, Feb. 25 at 1 p.m. PST
Dolce & Gabbana: Sunday, Feb. 28 at 11 a.m. PST

-- Melissa Magsaysay


Photo: A look from Dolce & Gabbana’s spring/summer 2010 runway show during fashion week in Milan. Credit: Jonas Gustavsson & Peter Stigter / For The Times

 
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