Dockers' Super Bowl Sunday ad wants to know who wears the pants
Dockers joins Bud Light and Doritos in the Super Bowl XLIV blitz with a 30-sec spot called “Men Without Pants” debuting on Sunday (watch a teaser above).
In the commercial, a troop of pant-less regular guys -- more Joe Six-Pack than six-pack abs -- march through a field singing “I Wear No Pants," written by L.A. band the Poxy Boggards. After subjecting viewers to half a minute of tighty-whiteys, a voice-over urges game watchers that "it’s time to wear the pants.”
Through its "Wear the Pants" campaign launched in December, Dockers aims to woo back its weekend warrior base by reminding customers that khakis are still a go-to wardrobe staple because they pair with just about everything.
And the 20-year brand wants younger men to stop associating khakis with office cubicles and baggy bottoms in favor of new slimmer-fit styles such as K-1 officer pants, D3 Classic Fit, streamlined cargo pants and cut-off shorts all priced affordably at $30 to $50.
Following the commercial, viewers can enter a contest online through Feb. 15 to win one of thousands of pairs of khakis. If you have the music program Shazam downloaded on your iPhone, BlackBerry, etc., you can also tag the spot to enter to win a pair.
-- Max PadillaVideo credit: Dockers
We're very excited to see one of our songs featured in the Dockers' Super Bowl ad!
Posted by: Stu Venable | February 05, 2010 at 10:46 PM
LOVE THE AD WHERE IS MY FREE PANTS
Posted by: CLARENCE CASTILE | February 07, 2010 at 04:29 PM
I wear the pants and all you guys should!!!Be a real man wear Dockers!
Posted by: Joseph D'Urso | February 07, 2010 at 05:01 PM