All The Rage

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Burberry brings its fall/winter 2010 runway show to Hollywood

February 24, 2010 | 12:43 pm

“This is the 'Avatar' of the fashion world,” said Daily Beast editor Tina Brown, who hosted Burberry’s screening of its fall/winter 2010 show in 3-D last night at Milk Studios in Hollywood.  The editrix and  entertainment insiders, stylists and perennial partygoers mingled around the theater style seating set up in Milk Studios’ largest sound stage.

Unlike most Hollywood fashion parties, there was a lack of young celebrities dolled up in borrowed designer duds and posing for paparazzi. This was a more low-key event, where the only starlet I spotted was Ashley Tisdale – not someone I would generally associate with Burberry -- unless the brand  considers her America’s answer to its campaign star and "Harry Potter" actress Emma Watson?

Guests soon slipped on Burberry 3-D glasses and took in a screening of the runway show, which opened interviews of Anna Wintour, Claire Danes and Kate Hudson, who attended the show in London (eight hours before the L.A. screening).  Pieces from the collection were also available for pre-order online that morning. “Everyone in my office at Vogue will be sitting in front of their computers with their credit cards,” said Wintour, who was in London just to catch the Burberry show.

The coat-heavy collection was styled over body clinging lace pieces and thigh-high leather boots. Exaggerated collars and double buckle cuffs on aviator style jackets were striking versions of the shearling-lined bomber shape. The jackets would have made “Amelia” a more interesting flick if Hilary Swank had worn something as sharp.

-- Melissa Magsaysay

Photos: Top, a look from the Burberry fall/winter 2010 runway show in London. Credit: Charles Gallay / Getty. Middle left, Burberry's 3-D glasses are presented on silver platters. Credit: Hollywood/Alastair Grant, Associated Press. Middle right, Burberry 3-D glasses and case. Credit: Adam Tschorn.