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America's next top butt: American Apparel searches for winning posteriors

February 3, 2010 |  2:36 pm

American Apparel American Apparel has always enjoyed its reputation as a purveyor of pseudo-sleaze. And the company's newest contest confirms this fact. The L.A.-based brand is currently searching the globe for the best butt in the world to be the new "face" for its intimates and briefs lines.

Never mind that searching for a perfect posterior in the public domain is beyond gimmicky (what, they're all out of toned and tanned girls at the local modeling agency?). Mainly, it's just lewd and lascivious -- the same qualities that made American Apparel a success in the first place.

But if you're on board to give your butt a little exposure (you have been forewarned that each entry is subject to public judging -- and not all comments are kind), submit a close-up photo of your backside wearing American Apparel panties, bodysuits or briefs (ingenious way to sell undies, right?).

You have to be 18 years old to enter, and must submit photos to American Apparel's website (look under "What's New") by Feb. 21.

Two winners will be flown to L.A., photographed and featured online. The top 10 contestants, as voted on by the public, will receive a grab bag of American Apparel items valued at $300.

Is a bag of T-shirts and leggings worth having your bum (maybe harshly) judged by a panel of idiots? Well, I guess that depends on whom you're asking. 

-- Emili Vesilind

Photo: One of the less porn-style entries in the butt contest. Credit: American Apparel

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