Missoni's Beverly Hills flagship bows today
Today, Missoni's new flagship boutique is ready for its L.A. premiere.
Step into the white storefront accented with woven slats on Rodeo Drive and enter a modern galleria with skylight featuring kiosk-like displays on each side. On the left, you see scarves, sunglasses, men's ties and jewelry. On the right, women's and men's fashions tempt from the sidelines.
An outsize illuminated fluorescent lightbox in the rear of the store beckons toward the Missoni home collection, geared toward Southern California living, with resort chairs, pillows and dinnerware.
Missoni Beverly Hills will carry the complete spring 2010 collection, including plastic flats ($275) and the Missoni Mare swimsuit collection ($395-$650), with styles displayed on a quirky flip-through torso display rack.
Missoni Beverly Hills is at 469 N. Rodeo Drive, Beverly Hills. (310) 246-3060. 10 to 6 p.m. Monday through Saturday.
-- Max Padilla
Images: A rendering of the Missoni interior, at top. Credit: Missoni. A look from the Missoni spring/summer 2010 runway. Credit: Peter Stigter and Jonas Gustavsson / For The Times