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Stella McCartney, Sue Wong and Swarovski join Tom Binns with 'Alice in Wonderland' tie-ins

January 16, 2010 |  8:00 am

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Tim Burton’s digital 3-D “Alice in Wonderland” -- in theaters March 5 -- is already generating a buzz with its product tie-ins: But instead of McDonald’s Happy Meal toys, there’s cool stuff for grown-ups by Stella McCartney, Sue Wong and Swarovski, which join jewelry designer Tom Binns in issuing "Wonderland" pieces.

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The Stella McCartney necklace and bracelet, handmade in Italy, use the story's iconic images -- the Mad Hatter’s hat, a rabbit, spades, clubs, hearts and diamonds -- as charms, which are strung (with pearl baubles and Swarovski crystals) on a chain similar to one used for the designer's Falabella bag. Stella McCartney boutiques will carry the accessories -- chain ($425) and bracelet ($395) -- starting in February. 

Also available in February is Swarovski's "Underland" collection featuring 17 jewelry pieces -- pendants, necklaces, rings and earrings -- with "Alice in Wonderland" imagery: cups, saucers, teapots, keys, talking flowers and an enigmatic Cheshire Cat. "Underland" sells for $80 to $150 at Swarovski stores, online and select department stores.

Sue Wong has designed a collection of dresses, using antique lace and colors inspired by "Wonderland" characters -- Alice, the Red Queen, the White Queen, the White Rabbit and the talking flower garden. The Sue Wong collection for Walt Disney Signature, which includes baby-doll, empire waist and column dresses, retails for $329 to $609. They will be available next month at Bloomingdale's, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Macy's and online.

Burton’s “Alice in Wonderland” starts where the Lewis Carroll story left off: When a 19-year-old Alice (Mia Wasikowska) falls down a rabbit hole and reacquaints with old friends, the Mad Hatter (Johnny Depp), Tweedledee and Tweedledum (Matt Lucas) and the Knave of Hearts (Crispin Glover), before going toe-to-toe with the dreaded "off with their heads" Red Queen (Helena Bonham Carter).

-- Max Padilla

RELATED:

All things 'Alice,' other trends for 2010 | Photos

Anticipating 'Alice': A merchandising wonderland through the looking-glass

Disney takes fashion down the rabbit hole with 'Alice'

Tom Binns' costume jewelry: trash and treasure

Photo. Stella McCartney Alice necklace and bracelet; Sue Wong "Alice" dress. Credit: Disney Consumer Products

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