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Society for Rational Dress debuts a cool T-shirt collection

January 27, 2010 | 12:30 pm
SfRD

Designer Corinne Grassini, founder and owner of L.A. fashion brand Society for Rational Dress, has always been pragmatic about designing clothes that fill holes in a hip girl's wardrobe. And now she's fleshing out her offerings in one of the most basic clothing categories: T-shirts.

The designer is debuting SfRD, a T-shirt collection separate from her signature line, for Spring 2010. Comprised of a handful of cleverly unstructured designs -- wrought in a silk/micromodal rib knit fabric that's seriously soft -- the collection features subtle details such as knots and simple metal and leather straps that add intrigue to simple silhouettes. 

Grassini, who flirted with a separate T-shirt line, dubbed Guild, a few years back, said the T-shirt group within Society for Rational Dress collections "has always had a high demand -- the luxurious feel of the jersey along with special chain or leather detailing was a combination that our customer asked for more of."

The launch is also a recession-friendly maneuver. "Launching SfRD was a way to give our existing customers more of what they wanted," she said, "as well as open up a whole new customer base for accounts that just wanted to focus on the T-shirts."

The color scheme for the first collection is a super-wearable crème, faded black, chinois green and taupe gray. Prices range from around $120 to $180. The SfRD line will be available in stores -- including H. Lorenzo in L.A. -- starting Jan. 30. 

-- Emili Vesilind

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Photos: Looks from the new SfRD tee collection. Credit: Society for Rational Dress.

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