Society for Rational Dress debuts a cool T-shirt collection
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Designer Corinne Grassini, founder and owner of L.A. fashion brand Society for Rational Dress, has always been pragmatic about designing clothes that fill holes in a hip girl’s wardrobe. And now she’s fleshing out her offerings in one of the most basic clothing categories: T-shirts.
The designer is debuting SfRD, a T-shirt collection separate from her signature line, for Spring 2010. Comprised of a handful of cleverly unstructured designs -- wrought in a silk/micromodal rib knit fabric that’s seriously soft -- the collection features subtle details such as knots and simple metal and leather straps that add intrigue to simple silhouettes.
Grassini, who flirted with a separate T-shirt line, dubbed Guild, a few years back, said the T-shirt group within Society for Rational Dress collections ‘has always had a high demand -- the luxurious feel of the jersey along with special chain or leather detailing was a combination that our customer asked for more of.’
The launch is also a recession-friendly maneuver. ‘Launching SfRD was a way to give our existing customers more of what they wanted,’ she said, ‘as well as open up a whole new customer base for accounts that just wanted to focus on the T-shirts.’
The color scheme for the first collection is a super-wearable crème, faded black, chinois green and taupe gray. Prices range from around $120 to $180. The SfRD line will be available in stores -- including H. Lorenzo in L.A. -- starting Jan. 30.
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