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Retailers and fashion brands do their part to help Haiti

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While shopping and material possessions are the furthest thing from anyone's mind amid the horrific aftermath of Tuesday's earthquake in Haiti, several brands and retailers are mobilizing their resources to help the relief efforts.  Here is a list of companies getting involved and how you too can help.

The Soles4Souls charity has set up donation stations for gently worn shoes at all Sport Chalet locations. People can drop off shoes at any Sport Chalet today through Jan. 31.  Shoes will be shipped to the most affected areas of Haiti.

Vans shoes is donating 30 containers carrying 10,000 pairs of work boots, rain boots and children's shoes to earthquake survivors.  The Cypress-based shoe company also teamed up with Soles4Souls.  

Soles4 Souls is committing 250,000 pairs of shoes from U.S. shoe brands and store owners.  It originally pledged 100,000, but discovered it still wasn't enough. To distribute the goods, Soles4Souls teamed up with Operation Compassion, a charity that transports and distributes the aid, which along with Vans shoes, includes packages -- from a footwear industry effort -- providing food, bottled water, baby necessities, medical supplies, tents, blankets and flashlights.  

"With mounting public health concerns and conditions in the area, something as simple as shoes can make a huge impact on relief efforts," says Kevin Bailey, president of Vans, in a statement.  

For more information on how to get involved and to donate to the victims in Haiti, visit www.giveshoes.org

Resurrection boutique is holding a sale through Jan. 31 both in-store and online, taking 70% off retail on vintage finds with 10% of all sale proceeds going to Haiti Emergency Relief Fund.  Labels on sale include Chanel, Comme des Garcons, Alaia, Stephen Sprouse, Yves Saint Laurent, Thierry Mugler and others.

Earlier this month, Timberland released a line of boots designed by Wyclef Jean to benefit his Yele Haiti organization.  Originally, $2 from the sale of each pair of boots was going toward reforestation in Haiti, but efforts have been redirected since Tuesday to help earthquake victims.

[UPDATED 8:55 p.m.] Also, perfumer Bond No. 9 will donate 10% of proceeds from the fragrance the Scent of Peace to the American Red Cross to assist communities affected by the earthquake. The perfume is available at Saks Fifth Avenue, Beverly Hills.

For a list of more resources and how to help, click here.

-- Melissa Magsaysay 

Max Padilla

Photo:  Men's Earthkeepers 6 inch Yele Haiti boot/Timberland

 
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