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Golden Globes: January Jones wears the 'new red lip'

January 17, 2010 |  4:39 pm

January jones 
January Jones was draped in a dramatic black Lanvin gown with an equally stunning red pout. The look is a far cry from the retro style she rocks on "Mad Men" and her makeup artist Rachel Goodwin made sure of it.

"We wanted to modernize the red lip with this garnet-raspberry shade," (a color from Chanel's Rouge Coco collection called Paris -- relax ladies, it's not available until March) says Goodwin. "Rather than the fire and ice reds from the '60s. This is no Betty red." 

Goodwin kept the rest of the actress' translucent complexion clean and light, with a thin sweep of black liquid eyeliner on the lid and no blush, just contour powder to bring out a high cheek bone.

With such a prominent red lip, how do actresses maintain the color through the glasses of Champagne and wine being served throughout the award show?  Easy, says Goodwin who applies Cover Girl lip stain to the mouth before applying the lip stick. "The lip stain adds more pigment and keeps the lipstick on all night long, so you can drink,  eat and have fun." 

-- Melissa Magsaysay

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Photo: January Jones at the Golden Globes. Photo credit: Matt Sayles/Associated Press