Facebook app lets you be the next winner of ‘Project Runway’
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Just when you thought it was safe to take down your ‘Mad Men’ avatar, MultiChannel News tells us of ‘Project Runway’s’ subtle reminder that its seventh season starts Jan. 14.
The show’s 2010 Designer Darling Facebook app pulls those profile pics you’ve long forgotten about onto the covers of fictitious fashion magazines (somewhat surprising, considering ‘PR’ judge Nina Garcia is fashion director at Marie Claire), complete with cover taglines telling how you conquered the catwalk. One glossy even opens to a story featuring ‘quotes’ from your Facebook-friends-turned-industry-experts on this sudden stardom (my high school buddy Toby apparently thinks I’m ‘this season’s hottest new designer’).
Don’t want to make it work with your make-your-own magazine layout? More activities and games are at myLifetime.com.
-- Whitney Friedlander
‘Project Runway’ 7 to be a hi-def ‘hot mess’