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Emporio Armani set to stream men's AW10 runway show

January 12, 2010 |  3:59 pm


Good news for any armchair fashion critics hankering for a taste of the upcoming men's fall/winter 2010 runway shows: The upcoming Emporio Armani men's runway show is slated to stream live from the company's Via Bergognone space in Milan this Saturday, starting at 7:30 a.m. PST (4:30 p.m. CET). 

Although Emporio Armani streamed its spring/summer 2010 women's runway show back in September, a company representative told us that this marks the first time the menswear collection will be available.

The feed should be available through both and by linking through the official Armani Facebook fan page

The official Milan Fashion Week calendar has the show scheduled to start at 5 p.m. local time in Milan (8 a.m. in Los Angeles), so we have no idea what you'll be able to see before that. With any luck there will be crowd shots, so you can spend your Saturday morning playing a version of "Where's Waldo?" with your favorite cartoonish fashion journalist/blogger.

I'll be the one in the glasses and the Elmer Fudd hat ...

-- Adam Tschorn

Photo: The Emporio Armani spring/summer 2010 men's runway finale in Milan in June 2009. For the fall/winter 2010 season, for the first time, the runway show can be watched live over the Internet, beginning at 7:30 a.m. PST on Saturday, Jan. 16. Credit: Peter Stigter and Jonas Gustavsson / For The Times.

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