British kids collection Mini Boden debuts at Nordstrom for spring
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Boden, the British clothier known for its high-quality, colorful clothes priced for the masses, has finally found a Stateside home for its baby and kids’ collection, Mini Boden.
The vibrant line will debut exclusively in Nordstrom stores in February, bringing its Technicolor cuteness to cities across the country.
The collection, which is priced from around $20 for a pint-sized fisherman’s hat to $56 for a polka-dotted girl’s trench coat, specializes in upbeat prints and graphics, i.e. Ts with googly eyed dinosaurs and turtles wrought in a rainbow of hues -- in addition to mini-me looks, including camouflage jackets for boys and Mod-inspired swing dresses for girls.
“We’ve admired the Mini Boden brand from afar for some time,’ said Gary Flynn, the national merchandise manager for children’s wear at Nordstrom, in a press release. ‘We’re proud to be the first and only retailer to be carrying the line in America. We love the brand’s pure design sensibility and we think our customers will too.’
Robin Howard, director of men’s and children’s wear at Boden, said the company was flattered to be chosen by the department store, adding, “After working with Nordstrom’s management we are all refreshed to find they have a similar sense of humor to ours – that means a lot to us Brits.’
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