Musings on the culture of keeping up appearances

All the Rage

« Previous Post | All The Rage Home | Next Post »

British kids collection Mini Boden debuts at Nordstrom for spring

Miniboden2Boden, the British clothier known for its high-quality, colorful clothes priced for the masses, has finally found a Stateside home for its baby and kids' collection, Mini Boden.

The vibrant line will debut exclusively in Nordstrom stores in February, bringing its Technicolor cuteness to cities across the country. 

The collection, which is priced from around $20 for a pint-sized fisherman's hat to $56 for a polka-dotted girl's trench coat, specializes in upbeat prints and graphics, i.e. Ts with googly eyed dinosaurs and turtles wrought in a rainbow of hues -- in addition to mini-me looks, including camouflage jackets for boys and Mod-inspired swing dresses for girls.

“We’ve admired the Mini Boden brand from afar for some time," said Gary Flynn, the national merchandise manager for children's wear at Nordstrom, in a press release. "We’re proud to be the first and only retailer to be carrying the line in America. We love the brand’s pure design sensibility and we think our customers will too."

MIniboden1Robin Howard, director of men's and children's wear at Boden, said the company was flattered to be chosen by the department store, adding, “After working with Nordstrom’s management we are all refreshed to find they have a similar sense of humor to ours – that means a lot to us Brits."

--Emili Vesilind

RECENT ALL THE RAGE POSTS:

Local sales and events happening this weekend

The Jet Set celebrates Rimowa luggage store opening

Society for Rational Dress debuts a cool T-shirt collection

Kova & T sample sale to benefit the Red Cross

Stylish Valentine’s Day gift ideas

Follow All the Rage on Facebook and Twitter

Photos: Spring looks from Mini Boden. Credit: Boden.

 
Comments () | Archives (0)

The comments to this entry are closed.



Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Video



Tweets and retweets from L.A. Times staff writers.





Archives
 

Categories