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L.A. jewelry designer Adina Reyter reinterprets her signature designs for Walmart

December 21, 2009 |  1:58 pm

'Twist Adina Reyter's simply elegant jewelry is a favorite among the young Hollywood set. And now the L.A. native is translating a clutch of her signature styles for the masses with a collection of pieces for Walmart.

The 16-piece collection, including her trademark Twist earrings and bangle bracelets, mimics her namesake line to a tee, only it's rendered in less-precious metals -- lowering the prices considerably.

The Twist hoop earrings in Reyter's namesake collection will set you back $1,250, but the 10-karat polished gold Walmart version can be yours for $78. A gold chain boasting a polished silver disc is $275 in its fine jewelry form, but only $34 in its diffusion incarnation.

0072936739695_215X215 I love the idea of designers creating lower-priced collections that mirror their signature lines. Too often designers -- of both fashion and accessories -- end up shilling collections at the mass-market level that have nothing to do with their high-priced designs.

I guess the risk in this endeavor is turning fans off the designer line when they can get what appears to be the exact same piece at a fraction of the price. But then I can't see Reese Witherspoon, Jennifer Aniston, Cameron Diaz or Demi Moore (all fans of Reyter's collection) popping into the local Walmart any time soon.

-- Emili Vesilind


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Photos, from top: Adina Reyter for Walmart Twist bangle ($98) and small Disc necklace ($34). Credit: Walmart