UPDATED: Coming next September: Fashion's Night Out, Part Deux
Grab that Nars eyeliner pencil and draw a big circle around Friday Sept.10*, 2010, in your Smythson fashion diary calendar, because that's the date for the sophomore engagement of Fashion's Night Out.
Last week, New York Mayor Michael R. Bloomberg, and representatives from Vogue magazine, the Council of Fashion Designers of America and NYC & Company, the city's marketing and tourism organization, announced that this fall's "get-out-the-shop" initiative/consumer confidence builder/retail mardi gras -- which included extended hours, special deals and in-store designer and celebrity appearances -- increased retail foot traffic some 50% across the five boroughs and would return next year.
A Vogue representative told All the Rage that the details (like who's appearing where, who will design the special, limited-edition T-shirts and that sort of thing) will be announced next year.
"But we felt it was important to let retailers know now -- since they are currently finalizing their 2010 budgets -- that Fashion's Night Out is returning," said Vogue's Susan Portnoy.
Portnoy said that while U.S. Vogue's efforts will remain focused on New York City (with international editions helping stage events in London, Paris, Milan, Berlin, Madrid, Moscow, Athens, Taipei, Tokyo, Beijing, Sao Paolo and New Delhi), she expects that Los Angeles retailers and designers will once again participate. "Last time there were formal and informal activities all across the country -- from L.A. to King of Prussia," she said.
Until more details are forthcoming you can stay in the loop by subscribing to the FNO Twitter feed
-- Adam Tschorn
*[UPDATED 11/19/2009: We just received word that the date for FNO has moved one day -- from Thursday, September 9 to Friday, September 10, 2010. Here's the pertinent excerpt from the press release from Vogue: "The initiative’s decision is based on its desire to maximize local consumer and tourist participation by holding the highly anticipated shopping event on a weekend evening. The organizers of the initiative, which includes the CFDA, will work closely with the fashion industry to ensure that the change in date will not disrupt the ongoing trade activities of fashion week and the shows during that time."]