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Blood Is the New Black celebrates 5th anniversary with a gallery show

November 7, 2009 |  3:09 pm

Deedee L.A. street wear brand Blood Is the New Black is celebrating five successful years in the rag trade with an exhibition of works from its artistic collaborators at Junc Gallery.

Founder Mitra Khayyam was one of the pioneers of using artists' work on T-shirts, before big brands such as RVCA and Quiksilver got in on the game.

And since launching in 2004, the label has evolved from a two-artist, 16-piece collection to a fashion-art collective featuring the work of two dozen accomplished designers, illustrators and photographers, including photographer Dan Monick, illustrator Travis Millard and fashion designer Brian Lichtenberg.

Original and never-before-seen artwork from the brand's growing stable of artists will be on display from today through Dec. 14. The brand and gallery are hosting an invite-only opening party today featuring a Blood Is the New Black pop-up shop for tonight only.

-- Emili Vesilind

Photo: A Dan Monick-designed illustration of Dee Dee Ramone for Blood Is the New Black. Credit: Courtesy of Blood Is the New Black.