'The Sartorialist' rolls into L.A. for book signings at Barneys New York and the Beverly Center
Scott "The Sartorialist" Schuman, the New York photographer/blogger famous for elevating street-style photography to fine art, flew in to L.A. for dual book signings Thursday -- one at Barneys New York in Beverly Hills and one at the Beverly Center.
The dashing lensman, clad in his trademark impeccable dark suit, lured a constantly renewing line of around 60 autograph-seekers to Barneys' men's department in the early evening (from 5 to 7 p.m) on the national tour for his new book, "The Sartorialist."
The vibe was orderly and even sedate -- with Schuman quietly manning a desk up front -- but the store's staff was in hyper-vigilant mode, desperately trying to instate a "one personal photo per person" rule, with only book purchasers allowed to take a photo -- which all seemed rather ineffective in this cellphone-camera age (they were not amused by my impromptu snapping).
"I start and end my day with 'The Sartorialist,' " said Jessica Amento, an employee of Rachel Zoe Digital Media who was standing in line to meet the photographer. "I've been reading it forever. I'm really excited to meet one of the most influential voices in fashion."
The book is based on his blog, which Schuman started so he could shine the spotlight on the photo-worthy fashions of real people he saw on the streets of New York -- not just those in the fashion industry.
The Beverly Center book signing was considerably more harried, reported L.A. writer Tasha Nita Adams on her site, Blackburnandsweetzer.com.
"Unlike at Barneys, he didn’t have time to chat with every person, so it was a bit like getting your passport stamped...I arrived at around 7:45 p.m. and the line was about 20 [people] deep before you got outside to the terrace; once outside, the line snaked around the perimeter to Schuman at the other end."
Photo: Scott Schuman, a.k.a. "The Sartorialist," signs autographs at Barneys New York in Beverly Hills. Credit: Emili Vesilind / For The Times