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‘Project Runway’ to become a Wii video game

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‘Project Runway’ fans will soon be able to ‘make it work’ themselves -- in the virtual realm. TV’s top-rated fashion competition will be fodder for a new Nintendo Wii game, developed by Atari Inc. and slated for release next year, the Associated Press reports.


The game will be modeled after the reality show, with players competing as aspiring fashion designers charged with various sartorial tasks (making gowns out of mangled motherboards?). But wait -- there’s more. Gamers will then be able to show off their fashion on a model sashaying down a catwalk, using the ever-unwieldy Wii Balance Board.

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The gaming industry has targeted fashion followers for years -- creating all manner of fashion competitions and dress-up-doll games (females are the industry’s final frontier, after all). But the ‘Project Runway’ collaboration will by far be the splashiest fashion-themed diversion to hit the racks yet. Though I’m wondering how scintillating virtual sewing can be.
-- Emili Vesilind

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