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'Project Runway' to become a Wii video game

October 9, 2009 | 10:00 am

Project-runway-video-game "Project Runway" fans will soon be able to "make it work" themselves -- in the virtual realm. TV's top-rated fashion competition will be fodder for a new Nintendo Wii game, developed by Atari Inc. and slated for release next year, the Associated Press reports.


The game will be modeled after the reality show, with players competing as aspiring fashion designers charged with various sartorial tasks (making gowns out of mangled motherboards?). But wait -- there's more. Gamers will then be able to show off their fashion on a model sashaying down a catwalk, using the ever-unwieldy Wii Balance Board.

The gaming industry has targeted fashion followers for years -- creating all manner of fashion competitions and dress-up-doll games (females are the industry's final frontier, after all). But the "Project Runway" collaboration will by far be the splashiest fashion-themed diversion to hit the racks yet. Though I'm wondering how scintillating virtual sewing can be.
-- Emili Vesilind

Photo: "Project Runway's" Tim Gunn walks with Heidi Klum on the runway during New York Fashion Week in September 2008. Credit: Richard Drew / Associated Press

Related articles and pictures:

Surname Swap: Klum to Seal the deal

'Project Runway' alums: Where are they now?

Times fashion critic Booth Moore on 'Project Runway'

'Project Runway' finale under the tent -- and under wraps at the Fall 2009 New York Fashion Week

Photos: "Project Runway" show at Fall 2009 New York Fashion Week

Photo: Project Runway's Tim Gunn walks with Heidi Klum on the runway during New York Fashion Week in September 2008. Credit: Richard Drew / Associated Press

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