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Paris Fashion Week: Marc Jacobs celebrates individualism at Louis Vuitton

October 8, 2009 |  9:00 am
Louis vuittonIsn't it ironic that Marc Jacobs, creative director of a multi-million dollar global luxury goods empire that lives or dies by the allure of having the newest LV bag, would use the Paris runway to showcase individual style?

That's exactly what he did at Louis Vuitton, sending out a tribe of stylish ragamuffins in overgrown Afro hairstyles, that looked as if they got creative with whatever was in their closets and headed out to strut their stuff.

Nothing appeared expensive, sparkly or particularly new (though of course, it all was). In fact, a few of the oversized messenger bags in a faded LV logo print denim looked as if they could have been a few years old. Call it inconspicuous consumption.

With the runway show webcast live on Facebook, it was only natural for Jacobs to tap into the new democracy of fashion online. But what were the clashing print jumpers, LV logo-ed spandex shorts and patchwork plaid jackets really saying? That your look and your handbag don't need to change every season.

It was as if aspirational took a small step back toward accessible.

-- Booth Moore

Photos: Louis Vuitton's Spring-Summer 2010 runway

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Photo: Louis Vuitton's Spring-Summer 2010 show. Credit: Peter Stigter & Jonas Gustavsson / For The Times