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All the Rage

Fox with no socks: ‘Jennifer’s Body’ star is the new face of Emporio Armani underwear

Adam Tschorn..
By Adam Tschorn
Senior Features WriterFollow
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If you think the ubiquitous Megan Fox is overexposed now, just wait until January.

That’s when the femme of the ‘Transformers’ franchise, men’s magazine cover girl du jour, ‘Tonight’ show flirt, ‘Saturday Night Live’ host and ‘Jennifer’s Body’ ghoul-about-town starts appearing scantily clad in advertisements for Emporio Armani underwear.

The Giorgio Armani press office posted a release today officially announcing that Fox will be the new official worldwide face for Emporio Armani Underwear and Armani Jeans for 2010. She replaces Victoria Beckham, who memorably stripped down to her unmentionables for Emporio Armani and whose soccer-star husband David Beckham appeared in the label’s skivvies for the men’s campaign.

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The ad campaign was apparently shot last weekend in Los Angeles by fashion photographers Mert Alas and Marcus Piggott. While the announcement doesn’t give a start date for the ‘soon-to-be-revealed’ magazine and billboard advertising campaign, according to fashion trade paper WWD [subscription required], the campaign will roll out worldwide in January.

-- Adam Tschorn

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All the Rage
Adam Tschorn

Senior features writer Adam Tschorn is a former small-town newspaper editor, game-show question-and-answer man and fashion scribe who joined the Los Angeles Times in 2007. He currently covers a wide range of pop-culture topics with a focus on cannabis culture. Holding a B.A. in philosophy and an M.A. in journalism, he feels perfectly suited to looking at things, asking “why?” and writing down the answers.

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