GiltMan launches with Phantom of the Opera Halloween masks -- picture Gerald Butler, not Lon Chaney

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Gilt.com is an invite-only e-commerce sample sale that incites mini-frenzies with its 36-hour steep markdowns (up to 70%) on “it” labels and accessories. If you snooze for even one minute before clicking ‘buy,’ you’ll probably lose that Marc Jacobs shirt priced within “please don’t overdraw my debit card’ range.

Gilt Groupe, the company behind Gilt.com, is launching this week a dedicated men’s site GiltMan.com.

GiltMAN aims to be a more of a regular guy’s retail destination offering such items as Alexander McQueen dress shirts, New Balance sneakers, Adidas Porsche Design sportswear and Outdoor Research hiking gear. But if you need a killer suit, Thom Browne’s Black Fleece Collection for Brooks Bros. will be on sale starting Monday, Oct. 26.
At 9 a.m. Saturday, GiltMan will offer exclusive Halloween masks from costume designer Claudia Hapeman as the site’s inaugural weekend special. If you really want to make a debonair impact on the Halloween party circuit, you can become a suave Phantom of the Opera (picture Gerald Butler, not Lon Chaney) in one of Haperman’s Venetian-style guises ($100 to $600) crafted from leather, gold leaf and Swarovski crystals.

And if you’re not already a member, you can join GiltMan and Gilt.com by clicking this link through Nov. 23.
-- Max Padilla