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Shopping: Deals Under $8

September 17, 2009 |  6:00 am


Maybelline must be aware of the lipstick index theory since the New York cosmetic company is launching its $7.49 Color Sensational lipsticks with a series of events at Hollywood & Highland and CVS in Santa Monica.

Coined by Leonard Lauder, chairman emeritus of Estee Lauder, the lipstick index theory holds that during years of economic distress, women will forgo spending on luxury goods but still splurge on a relatively inexpensive lip color.
Maybelline's Color Sensational creamy high-resolution lip color comes in 48 crisp shades grouped in reds, pinks, plums and naturals.

From 11 a.m. to 3 p.m. today, WhoWhatWear bloggers Katherine Power and Hillary Kerr advise on how to find your perfect match for fall by complementing this season's trends with Maybelline shades.

Hollywood & Highland, 6801 Hollywood Blvd., Los Angeles. (323) 817-0200

From noon to 4 p.m. Friday, People style editor Lori Bergamotto explains this seasons key beauty and fashion trends. Attendees receive a complimentary issue of People's Style Watch.

Hollywood & Highland, 6801 Hollywood Blvd., Los Angeles. (323) 817-0200

From 1 to 3 p.m. Saturday, telenovela actress Danna Garcia and Latina magazine beauty director Angelique Serrano give tips on day-to-night looks. Enter to win an opportunity to be featured in an upcoming Latina magazine pictorial plus a $500 American Express gift card raffle.

CVS, 2505 Santa Monica Blvd.d, Santa Monica. (310) 828-6456

From today to Sunday, Maybelline make-up artists are giving daily Lip-overs and Lip-scriptions, matching shades to complexions, from a mobile beauty bus. The first 100 guests will receive a complimentary Color Sensational lipstick.

Hollywood & Highland, 6801 Hollywood Blvd., Los Angeles. (323) 817-0200. Friday and Saturday. 10 a.m. to 5 p.m.

CVS, 2505 Santa Monica Blvd., Santa Monica. (310) 828-6456. 10 a.m. to 5 p.m. Saturday and Sunday.

-- Max Padilla

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Picture credit: Maybelline New York