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Fashion Diary: Peeking inside Zara at the Los Angeles Farmers Market [Updated]

August 6, 2009 |  1:35 pm

Gossip, first impressions, trends in the making, celebrities and style setters. A regular feature by fashion critic Booth Moore.

I stopped into the new Zara at the Farmers Market at Fairfax Avenue and 3rd Street, and it's way better than the other L.A. Zara stores. It's probably no accident. I had breakfast with the publicist for the Spanish fast-fashion brand last week, and she told me that each Zara store around the world has localized merchandise, ordered by the store manager on a Monday and delivered by Thursday. Wow.

Apparently, the brand is so nimble that if a store manager sees a lot of customers coming in wearing, say, pink jeans, the manager can put them into production in Spain, and have them on store shelves within two weeks. Double wow. No wonder high-end designers are so freaked out about their futures.

This latest Zara store (the 45th in the U.S., with Hollywood Boulevard coming soon as the 46th) seems more fashion-y than others in SoCal, more similar to the Zaras in Europe. The pieces I saw this morning hit all the '80s-inspired runway trends -- Balmain-like, sharp-shouldered jackets ($158), oversized silk shirts ($78), royal blue suede cage booties ($128), studded T-shirts, cropped denim biker jackets and more. The most expensive item (which I promptly bought) is a $168 all-over black sequin tuxedo blazer. It's great-looking and the quality isn't bad either.

There will be an opening party at the Hollywood Boulevard store -- for the public, not celebs -- the evening of Aug. 19 from 6 to 9 p.m. And true to this democratic fashion brand's roots, the photographers and the red carpet are for you.

-- Booth Moore

[UPDATED AT 1:35 p.m. Aug. 7: We originally omitted the location of the opening party. We've changed the post to include that it's at the Hollywood Boulevard store.]

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