All The Rage

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Obama's new healthcare logo causes a Web frenzy

August 6, 2009 |  2:50 pm

Rage_logo I've long appreciated the way the Obama campaign -- and later Obama administration -- has realized the importance and power of typefaces, symbols and logos (most recently in March, when I parsed the Recovery Act logo.

So my curiosity was piqued when one of the top Google searches popping up on my screen this afternoon had to do with Organizing for America's recent branding effort -- a round logo reminiscent of the campaign trail "O," partially filled with red and white stripes and topped with a caduceus, a herald's staff entwined with two snakes and topped with a pair of wings that is often used to symbolize the medical profession, though an argument rages as to whether it -- or the single-serpent, wingless "rod of Asclepius" is the more accurate mythological callback.

But that's not precisely the debate burning up the bandwidth today. Apparently some folks (including Rush Limbaugh) seem to feel the new insignia is reminiscent of some Nazi symbol or other.

That's a long way to go for a little in my book. It actually looks more like a "Golden Snitch" to me -- that's the winged, walnut-sized ball used in Quidditch -- the game Harry Potter and cohorts play on broomsticks in the J.K. Rowling book series.

And it actually makes more sense -- any young wizard will tell you the game isn't going to end until someone captures the Snitch. 

Rush Limbaugh, rev up your Nimbus 3000 broom, posthaste!

-- Adam Tschorn

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