Surf/skate brand RVCA catches a wave into Bryant Park tents

Just a year after its launch, the fledgling clothing collaboration between model Erin Wasson and Costa Mesa-based action sports brand RVCA (pronounced ROO-kah) has made the leap to the Bryant Park tents for the upcoming Mercedes-Benz Fashion Week in New York, it was announced earlier today.

The third season, Spring/Summer 2010, is scheduled to make its runway debut Sept. 11 at 8 p.m. and is said to include a multimedia installation and an as-of-yet secret musical guest performing live on the catwalk.

The tentative line-up at the Bryant Park tents can be found here, and though Wasson is hardly the first model to try her hand at fashion design, unless I'm mistaken, RVCA is the first of the Southern California surf brands (which by and large pride themselves on being "core" and anti-establishment) to darken the doorstep of the official New York Fashion Week venues.

Personally, I'd love to see more of the West Coast brands have a presence. Nothing would inject fresh, new energy into a flagging fashion week than a Volcom or a Quiksilver sending its spring/summer collections down the runway.

-- Adam Tschorn

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Photo: Model Erin Wasson, in a September 2008 file photo, in her home/studio in Manhattan. Credit: Jennifer S. Altman / For the Times.

Comments

[hoon]

I'm not sure if I should praise RVCA for being "Fashion" forward with its inclusion in Bryant Park or add this to the list of things that signal the death knell of surf brands/culture as they become more and more mainstream. Personally, I'm still smarting from the RVCA sponsorship of the UFC.