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Store openings: Alvin Valley, Tous, Opening Ceremony

July 28, 2009 |  1:03 pm

Alvin Valley The New York designer and self-proclaimed "king of pants" debuts his first flagship store at Century City's Westfield Shopping Center. Valley bypassed New York for L.A. for the store because nearly one-third of his business comes from Southern California. Store windows, inspired by London's Dover Street Market, showcase the designer's fall offerings, including his $295 signature wide-waistband pants and the label's first menswear collection.

10250 Santa Monica Blvd., Los Angeles. (310) 552-0970. 10:30 a.m. to 9 p.m. Monday through Friday. 10 a.m. to 9 p.m. Saturday. Noon to 7 p.m. Sunday. www.alvinvalley.com

Tous Barcelona-based luxury jeweler unveils its fifth Southern California outpost. Tous stocks men's and women's gold and sterling silver jewelry (priced from $150 to $1,500), watches and accessories -- luggage, belts, scarves, sunglasses and handbags. The new shop will carry the new Ever collection ($100 to $400) featuring chunky silver charm jewelry.

6600 Topanga Canyon Blvd., Canoga Park. (818) 703-1079. 10:30 a.m. to 9 p.m. Monday through Friday. 10 a.m. to 9 p.m. Saturday. 11 a.m. to 6 p.m. Sunday. www.tous.com

Opening Ceremony Trend-setting boutique converts a neighboring space, a former Enterprise Rent-a-Car hut, into a little house of accessories. Baubles and bags are showcased in an interior inspired by "Honey, I Shrunk the Kids," featuring pizza-slice seating with pepperoni stools and a doughnut-shaped sofa. The of-the-moment stock includes Proenza Schouler's $895 PS1 pochette clutch and $790 velour lace-up boot plus $190 Delfina Delettrez skull rings. The accessory store is also the exclusive Los Angeles vendor of antique jewelry from New York's Kentshire Galleries ($375 to $19,000).

463 N. La Cienega Blvd., Los Angeles. (310) 652-1120. 11 a.m. to 7 p.m. Monday to Saturday. Noon to 7 p.m. Sunday. www.openingceremony.us

-- Max Padilla

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