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Even cars get their own fragrance: Cadillac, the new fragrance for men

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Self-titled fragrances are no longer only for towering billionaires and chart-topping pop stars (even Barbie has one) -- they also seem to be for auto companies cruising on government bailouts as well.

At least that’s what General Motors seems to be telling us with its “Cadillac, the new fragrance for men,” part of its celebration of GM purchasing Cadillac 100 short years ago.

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The smell of new car isn’t really enticing, in my humble opinion, so it’s good to hear that the anniversary Cadillac fragrance will steer away from any notes of upholstery or oil, and instead have hints of grapefruit, chamomile, geraniums, tarragon, cinnamon, sweet spice and incense.

Dubai-based cosmetic company Beauty Contact Inc. is producing the male-only cosmetic line, which will also include aftershave, deodorant, and hair and body wash in the signature scent.

‘Cadillac, the new fragrance for men, is part of the recent Cadillac renaissance: Hot new products and redesigns that capture the mantra of life, liberty and the pursuit,’ said Alwyn Stephen, a Beauty Contact director.

But the cost of celebrating this life and liberty might cause you to slam on the brakes: the retail price for a 3.4 ounce bottle of the eau de toilette fragrance is a mere $73.

Even Donald Trump doesn’t expect male fragrance shoppers to pay more than $60 to smell like a million (or billion) bucks, so why they think someone would pay so much for cologne by a company owned primarily by taxpayers (the fragrance buyers themselves), I’m not sure.

Maybe GM is hoping the fragrance’s chamomile notes will calm everyone down and persuade them to boost the company economically, one eau de toilette bottle at a time.

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Or how about a Cash for Clunkers fragrance program? Then you could trade in your half-empty bottle of Mustang Blue or Cadillac and get a new one – perhaps an environmentally friendly Prius fragrance?

-- Kelsey Ramos

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Photo credit: Cadillac

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