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Obama on the mound: A White Sox jacket and Levi’s 501s a pitcher of style

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During the campaign season, I noted that candidate Barack Obama was wearing what looked like high-waisted ‘dad jeans.’ Maybe that was a one-off fashion faux pas, a bad camera angle or he likes to just hike ‘em up high, but Tuesday night when he took the pitcher’s mound to throw out the first pitch of the Major League Baseball All-Star Game in St. Louis, in addition to his beloved White Sox jacket the president was wearing what a Levi Strauss rep confirmed were Levi’s Red Tab 501 jeans.

It’s worth noting that his predecessor in the Oval Office was a die-hard Wrangler man, and wore that brand during his frequent brush-clearing excursions to the Crawford ranch.

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Though I’m certainly not the first to note the shifting denim allegiance -- in an April 4 ‘Saturday Night Live’ opening sketch (see below), Fred Armisen’s Fauxbama rattled off an interminably long list of what companies and brands, under his administration, would be supported and which ones wouldn’t: ‘Blue jeans-- Levi... YES. Wrangler... NO.

It underscores my observations about brand preferences as a reflection of the two different kinds of people in this world, the same way the Coke versus Pepsi and Mac versus PC debates do.

No matter, though. It’s pretty clear that whatever side the leaders of the free world come down on, they still have to put those pants on one leg at a time.


-- Adam Tschorn

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