Helmets for hipsters
As if ripping through the trafficked streets of L.A. on fixed-gear bikes wasn’t risky enough, the daredevils who ride these brakeless bicycles rarely wear helmets. Efrem Yohannes, who works at L.A. Brakeless in Venice, swears he’d act even more imprudent if he wore a helmet. (We think he’s wary of looking like an egghead.) Perhaps he and his crew would rethink their stance if they saw these helmets designed to look like caps. They’re made by a Danish company Yakkay, which Valet uncovered last week. After Sunday's earthquake, I might even consider wearing Yakkay’s helmets in my daily life.
-- Alexandra Le Tellier