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Sale Rack: Earth Day gets big chains' attention

April 10, 2009 |  2:00 pm

Target-300To celebrate Earth Day, April 22, mass-market retailers Anthropologie and Target are offering eco-friendly, easy-on-the-pocketbook styles that will land in stores by this weekend.

Anthropologie collaborated with Dublin, Ireland-based Edun (founded by Bono's wife, Ali Hewson) for a line of Bee Tees to raise awareness of the plight of honeybees -- the stressed-out and disappearing insects that pollinate nearly a third of our food supply. Out this Wednesday, the $58 yellow-and-white women's T-shirts are made in Peru from organic cotton and feature either a honeycomb graphic or a depiction of the bees doing what they do best -- spreading pollen.

The founders of the eco-minded label Loomstate -- Rogan Gregory, who won the emerging designer CFDA/Vogue Fashion Fund Award in 2007, and Scott Mackinlay Hahn -- are launching the Loomstate for Target collection with clothing made from 100% organic cotton (except for a few swimwear pieces).

The women's collection, on the racks by April 19 and for sale until May 16, has summer-ready looks including a $29.99 aqua roll-up sleeve T-shirt, $26.99 pelican-print shorts, $29.99 light-wash denim skirt and a $39.99 plaid shirt dress. The men's collection, on shelves until June 20, features trendy long-sleeve chambray or short-sleeve pelican print shirts to be worn with above-the-knee board and cargo shorts (all these styles are priced at $27.99).

"Organic doesn't always equal more expensive -- that's why we have partnered with Target to share the beauty with more people," Gregory says. "By making eco-fashions more affordable, it makes organic clothing more accessible, more of a way of life."

Anthropologie, 189 The Grove Drive, Los Angeles. (323) 934-8433. 10 a.m. to 9 p.m. Monday through Thursday; 10 a.m. to 10 p.m. Friday through Saturday; 11 a.m. to 8 p.m. Sunday. www.anthropologie.com.

For Target locations: target.com.

-- Max Padilla

Click here for this week's sales and shopping information.

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Photo: Target's chambray shirt and aqua board shorts, $27.99 each. Credit: Target

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