All The Rage

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Are you Joe's Jeans' next top model?

April 23, 2009 |  5:19 pm

Earlier this week we told you about music-loving fashion designer John Varvatos' new rock star search. But what's a rocker without a model in his or her entourage? Luckily, Joe's Jeans has stepped up to the plate. In a separate contest being held in conjunction with their website redesign, the folks behind the denim-and then-some label have their eyes peeled for a new face.

Those interested have until July 15 to make a video that answers college-entrance essay-style questions such as “What’s my Joe's Fit?,” “Why I should be the next Joe's model,” and “Why I am the Undiscovered Choice." Fans can log onto the website and vote for their favorites. Then industry experts Mary Filar (Marie Claire), Nicole Bordeaux (Photo[genics) and Joe's founder Joe Daham will choose five male and female finalists to attend a private casting in L.A.. The winner will be announced Aug. 12.

-- Whitney Friedlander

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