M'ouments moves into former CDG guerrilla store space
We just received word from designer/retailer/artist Brett Westfall that the 4h Street space in downtown L.A. that housed the Comme des Garçons guerrilla store +1213 that folded in February (per company policy, the temporary pop-ups only keep their doors open a year) will be re-opening next month as a new concept called M'ouments -- which despite the apostrophe will be pronounced like un-punctuated "moments."
The significance of the name? "I wanted to emphasize the idea of being in the moment," Westfall told me by phone earlier today. "That things people see in the store might be gone for good next time they come back."
Westfall said that in addition to merchandise by CDG, his own Unholy Matrimony line and Sonia Boyajian -- all lines that he stocked under the guerrilla store nameplate -- he'd be expanding into lesser-known designers from around the world, as well as books and music holdings.
The only thing Westfall doesn't yet have a handle on? The exact moment the new space will open.
"Sometime in April," he said. "I'm not exactly sure, but I hope sooner rather than later."
M'ouments, 125 W. 4th St., No. 106, Los Angeles 90013 (213) 626-6606
Photo: The Comme des Garçons guerilla store, shown in July 2008, will reopen sometime next month as M'ouments. Credit: Gary Friedman/Los Angeles Times