Gen Art/BOXeight join forces for L.A. Fashion Week
What the upcoming fashion week in Los Angeles will look like came into a little sharper focus today as Gen Art announced it was joining forces with BOXeight "to revitalize L.A. Fashion Week" with a trio of runway shows by local designers on March 13 at the Los Angeles Theatre at 615 S. Broadway in downtown L.A.
"In light of the economic situation, it made sense to join forces with BOXeight," Gen Art representative Shana Glick told me this afternoon. "It would have been difficult for us to have the same event we are used to having." Glick also said that the size of the venue would allow the groups to sell close to 1,000 tickets to members of the general public (from $40 to $75 and available at www.genart.org or by calling  782-9367).
The evening's schedule is set to include a reception at 7 p.m., a seated runway show at 8 -- featuring designs by GRAI, Raquel Allegra and Society for Rational Dress -- and an after-party scheduled to kick off at 9.
That evening marks the start of BOXeight's fashion schedule, which that group's founder, Pete Gurnz, says will include two more days of runway shows featuring at least 16 extra designers. "We're discussing some other possible content on additional days," Gurnz said. "But that's not finalized."
According to its website, a separate event, dubbed Downtown LA Fashion Week has two days of yet-to-be-announced fashion events scheduled for Wednesday, March 18, and Thursday, March 19, and has reportedly secured space at the Geffen Contemporary at MOCA. Its organizers told us this afternoon that they would be announcing full details shortly.
Gurnz told us back in December that he had no intention of making BOXeight the de facto standard-bearer of L.A. Fashion Week, so we asked him again today if he felt the same way.
"Let's put it this way," he said. "That was never our goal, but we're ready, willing and able to accept that responsibility with open arms."
Sounds like the man needs a fashion week group hug. Anyone?
-- Adam Tschorn
Photos: (top) a look from Maxine Dillon's collection that showed at Gen Art's Fresh Faces in Fashion show in Los Angeles on Oct. 10, 2008. Photo by Ann Johansson/For The L.A. Times. (Bottom) a look from Yotam Solomon's BOXeight show in L.A. on Oct. 17, 2008. Photo by Michael Robinson Chavez/Los Angeles Times.