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Fall 2009: Bottega Veneta takes a page from Mr. Rogers' playbook

January 18, 2009 |  9:10 am

Paging Mr. Rogers! At Bottega Veneta, creative director Tomas Maier chose to make tBottega_mcff09_067he cardigan sweater his touchstone for the season's overarching theme of familiarity. Not the actual cardigan sweater, mind you, but the silhouette, fabrication and attitude.
"It's an unusual time, obviously, and we thought very carefully about what our customer wants and needs right now," he said in the show notes. "So we started with the cardigan, which is soft and unassuming but also confident and timeless."
The result is soft-shouldered wool coats, suede blazers, flannel pants and cashmere turtlenecks and sweaters, each piece looking just broken-in enough to sleep in. Combined with an earthy color palette of bone white, ash and graphite grays and a shade of brown he calls "truffle," the combined effect is, like Saturday's shows, getting back to the earth, to the roots, hearkening back.

-- Adam Tschorn

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Photo: Bottega Veneta Fall 2009 menswear show in Milan, Jan. 18. Credit: Peter Stigter