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H&M partners with Matthew Williamson

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This just in: H&M has announced that it will get in bed with Brit designer Matthew Williamson and a capsule collection for women will debut on April 23rd. In mid-May, a follow-up line for guys and girls will hit the racks.

Williamson, once the creative director at Pucci, loves edible color and Eastern influence, so his looks will make a nice follow-up to Rei Kawakubo of Comme des Garcons’ recent chic, funereal line for H&M.

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Fun fact: H&M has actually been around in Sweden since 1947 and was originally called Hennes. Twenty years later, the owner acquired the stock of a hunting store that included lots of burly looks for men and expanded accordingly. Weird, huh?

Who should H&M team up with next? Weigh in, people.

-- Monica Corcoran

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