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Google hits the tents at Bryant Park (sort of)

It's a follow-up to the handful of designer templates we told you about in May, which iGoogle’s product marketing manager Michaela Prescott said had been installed on "hundreds of thousands" of iGoogle home pages since.

Kors_skin22_3 Just in time for the first show of the day at Mercedes-Benz Fashion Week, Google took the wraps off its latest collection of homepage themes including a dozen and a half by fashion brands including Burberry, Gucci, Michael Kors, Stella McCartney, Jimmy Choo and Rock & Republic.Vtam_skin2

"The most popular ones to date have been Dolce & Gabbana and Marc Ecko," she told us earlier today, "And Coldplay." (In addition to fashion, the collection also includes musician-themed pages by Radiohead, Gnarls Barkley and Faith Hill.)Igoogle23_3

It’s a win-win for both sides; the Silicon Valley company gets to gussy up its goods with the desktop equivalent of designer duds, and the fashion brands get to try their hand at designing a few of the road signs on the busiest lane of the information superhighway.

Among our favorites in the new crop of page toppers are Paul Frank Industries’ brightly colored Julius the monkey and his cartoon pals, and the polka dots, jellyfish of Kate Spade.

And if Google’s taking suggestions for next season, how about partnering with venerable clothier Brooks Brothers? With the continuing surge in preppie revival in men’s wear, what could be possibly be more popular than a navy blue homepage –- with clickable brass buttons?

— Adam Tschorn

Photos: IGoogle artists themes by designer Michael Kors, top, and Vivienne Tam. Bottom, iGoogle's display in the Bryant Park tents during Mercedes-Benz Fashion Week. Credits: Google.com for top two images; Adam Tschorn, bottom.

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Our Bloggers
Booth Moore
Booth Moore is editor of the Image section and the Times' chief fashion critic. She covers the runway shows in New York, Milan, Paris and Los Angeles.



Adam Tschorn
Adam Tschorn has been covering menswear since 2004 and wearing it much, much longer than that. He holds degrees in philosophy and journalism, which perfectly prepares him to watch fashion shows and ask: "Why?"


Melissa Magsaysay
Melissa Magsaysay is the Fashion Market editor for Image. She covers trends in fashion and accessories and produces and styles the section's photo shoots.


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