All The Rage

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Madonna's face: What did she do?

August 5, 2008 |  7:27 am

New York magazine has a fascinating cover story about the new, "it" face.  It's not that taffy-pulled look that screams, "Work done here!" Rather, it's more of a softening of the edges -- a little plumper around the jaw, a little rounder below the eyes.  Here's an excerpt:

Newnewnewface080811_1501"Past a certain age, to paraphrase Catherine Deneuve, it’s either your fanny or your face. In other words, if your body is fierce (from yoga, Pilates and the treadmill), your face will have no fat on it either and it will be … unfierce. It was only a matter of time before a certain segment of the female population would figure out how to have it both ways, even if it means working out two hours a day and then paying someone to volumize their faces, as they say in the dermatology business. As a friend of mine recently pointed out, there is now a whole new class of women walking around with wiry little bodies and “big ol’ baby faces.” And they look, well, if not exactly young, then attractive in a different way. A yoga body plus the New New Face may not be a fountain of youth, but it’s a fountain of indeterminate age."

How do they do it? Hyaluronic acid fillers, mostly, which plump out skin that has lost collagen and become gaunt. The American Society of Plastic Surgeons reports that minimally invasive cosmetic procedures rose by 9% last year and those fillers jumped from fifth most popular in 2006 to second most popular in 2007. And you thought the world was getting uglier?

Photo: New York magazine