J Brand jeans launches line for curvy women
Hollywood cult favorite denim line -- J Brand -- thinks that size matters. Especially, when it comes to profits. The company announced that it will now smartly offer a fit for curvier gals with its Blue Label. Co-founder Susie Crippen tells WGSN.com , "We created Blue Label with a more generous cut around the leg, as well as a contoured waistband to hug the body's natural curves." Right now, on the J Brand website, the biggest size is a 32. (The average waist size for an American women is 36.5.)
The J Brand Blue Label will offer three styles: The Scarlett with a low-rise fit in a cigarette or boot cut, The Catherine in a mid-rise fit with a cigarette or boot cut, and The Monroe in a mid-rise that fits looser in the hips and thighs. Jeans hit Bloomingdale's exclusively in July and later roll out to other store. Expect to pay a full figure price too: $158 to $178.
photo: J Brand.
Right now online at the Levi's site you can buy 2 pairs of 501 shrink-to-fits for $70. They're usually over $40 apiece. At that price, I'm tempted.
Posted by: anon | June 21, 2008 at 04:52 AM
these jeans are sooo cute...and i just saw that hautelook.com is having a huge J BRAND sale on monday, up to 50% off!
Posted by: Sarah | July 11, 2008 at 11:50 AM
Hi Susie, let me know if your jeans are available on amazon. I might be able to have them posted on FashionPassion.net
Take care, John Crippen
Posted by: John Crippen | January 29, 2009 at 02:06 PM
I just tried on the cigarette fit at Anthropologie. Not to be too ridiculous, but they were miraculous. I have never had jeans fit so well--the rise was in exactly the right place, they were snug enough around the waist but still had room for my tush, and, best of all, they still had the slimming effect on my legs that so many curvy jeans do not. Bonus: at my Anthro, many styles were marked down to 99.95, from the 158 ticket.
Posted by: Sarah | July 07, 2009 at 10:41 PM