Teri Hatcher: Loose, plump lips sink $2.4-mil. endorsement deal

In Hollywood, you can gauge your success by your portfolio of endorsement deals. Many stars make up to $10 million annually by touting a clothing line and a makeup brand and maybe a few energy drinks in Japan.

Teri Hatcher, who was hired for $2.4 million to endorse Hydroderm (similar to collagen) lip plumper in 2005, was caught talking about a rival lip plumper and promptly sued--reports People.com. The company also claims that Hatcher lent her name to 17 other beauty companies..

Yesterday, an L.A. court threw out the suit for arbitration. But this is more of a case of greed and stupidity than anything else. The celebs keep attaching their names to any product willing to pay and the public should turn its back on these endorsements.  Are consumers so devoid of taste and discerning judgment that they need a famous name attached to their purchases?

Photo: WireImage

Comments

[Junie]

I don't agree that these endorsements are about celebrity greed. It is more about corporate greed. The cosmetic companies know the answer to your question: Are consumers so devoid of taste and discerning judgement that they need a famous name attached to their purchases?

[g. mulleer]

what's amazing about these endorsements is that the amount these celebs are paid is fairly public knowledge. in other words, we know how much they are paid to endorse the product and yet we're still expected to somehow believe their word means anything. if we found out that oprah was given $10 million to endorse obama, most people would see her vote as suddenly worthless. but somehow, slapping jennifer aniston's face and name on a bottle of water has the opposite effect. i don't understand.