All The Rage

The Image staff muses on the culture of
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L.A. and O.C. spend the most money on their looks. Shocking!

September 18, 2007 |  8:49 am

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Beauty addicts, myself included, always see the jar of moisturizer as half-full. They truly hope that peptides will boost collagen. They pray that an oxygen facial could reverse the effects of two decades of sun worship and a few too many one-night stands with margaritas.

A recent study by the NPD Group revealed that Los Angeles, just behind Orange County, leads in sales volume of spending on beauty products. (The Pacific region -- including L.A., San Diego, and Orange County -- spent $1.9 billion on personal grooming products in 2006.) How much do ladies in Laguna spend per year on their beauty needs? About $473.30. Meanwhile, Angelenos cough up $464.94.


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