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11/06/2010

One year ago: Waldo Hunt

November 6, 2010 |  7:00 am

Pop-up-guru Pop-up cards and books became a modern mainstream hit because of the passion for paper art that possessed Waldo Hunt, an entrepreneur and movable-book collector who spent much of his career in Los Angeles. Hunt died one year ago in Porterville, Calif., at age 88.

Hunt ushered in the modern renaissance in pop-up books when he revived the art form in the U.S. in the 1960s with his firms Graphics International, which was eventually bought by Hallmark and Intervisual Books.

For decades, his team of master paper engineers dominated the market for pop-up, boasting large clients such as Random House and Disney.

In addition to his career, Hunt also amassed at least 4,000 antique and contemporary movable-book titles. He gave about 500 antique pop-ups to UCLA before deciding to showcase them in the Waldo Hunt Children's Museum, opened in 1994 within his Santa Monica offices.

"Wally was a truly gregarious guru," said paper engineer David A. Carter, who worked for Hunt for seven years."He was very, very popular in the European markets. He would get up there and be singing songs. His personality is what really drove it. He was a walking party, and he took care of business too."

For more on the pop-up guru, read Waldo Hunt's obituary by The Times.

Photo: Waldo Hunt displays some of his company's pop-up ads in 1986. Credit: Associated Press

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